International Marketing - Preliminary Marketing Plan (Final Project)
Assignment: Develop a marketing plan for a 3-in-1 kitchen appliance (for the countries each member chose at the beginning of the semester) based on the countries' cultural and economic analyses. Some countries may be left out if it is determined selling the product in a specific country would not be viable.
- Cultural and economic analyses on the Bahamas.
- Bahamas analysis summary (in the paper).
- Creative design for advertisements across multiple media.