Assignment: Create a new type of cereal and develop a brand image and marketing materials for different forms of media, including television, print, social media, radio, and e-mail. Through research, determine different media outlets that would be best to advertise the created media on based on your product and determine the costs to do so.
My Role: Creative Director
My Role: Creative Director
- Develop the original idea (Timmy, a raspberry-shell tortoise, uses Turtle Bites cereal to escape from Hunger Island).
- Determine the hypothetical overall advertising budget.
- Choose 5 magazines to advertise in by determining and weighing the overall costs, impressions, CPM, target audiences, and etc. of 15 total magazines.
- Determine the best advertising schedule for the product across all forms of media.
- Design and create print (magazine) advertisements.
- Design and create the cereal box itself.
- Record, edit, mix, and master the radio commercial. Voice of Timmy.
Print Ads:
Radio Commercial: