Chinchilla Studios
  • Home
  • Artists
  • Team
  • Services
  • Gear
  • Learn
  • Contact
  • Home
  • Artists
  • Team
  • Services
  • Gear
  • Learn
  • Contact

Longwood, FL - (407) 538-2230 - MicGregRod@gmail.com

Michael rodriguez
Digital Marketing Portfolio

Thanks for stopping by! Below are some of the projects that I've worked on in school and for music artists.

Fake Love (Music Video for Lies Behind Your Eyes)

Primary Goal: Use the virality of BTS's hit song "FAKE LOVE" to reach an international audience, raise brand awareness, and expand Lies Behind Your Eyes's fan base.
Secondary Goal: Showcase professional production quality by Chinchilla Studios.
Responsibilities:
  • Song arrangement/musical score creation
  • Rehearsal coordination
  • Drum/vocal performance
  • Recording, editing, producing, mixing, and mastering song
  • Korean language proficiency among vocalists
  • Album artwork
  • Cover song licensing
  • Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
  • Social media marketing (Facebook, YouTube, Instagram, Snapchat)
  • Audience targeting
  • Language translation for Korean markets
  • Merchandise design
Picture
Significant Results (First Week/Lifetime: Facebook + YouTube + Twitter):
  • Views: 420,000+ / 2,700,000+
  • Likes/Reactions: 45,000+ / 220,000+
  • Comments: 8,000+ / 21,000+
  • Shares: 22,000+ / 100,000+
  • New Followers: 8,000+ / 50,000+
  • Organic Reach: 85% / 90%
  • Additional Results: 600+ new email addresses collected. Shared by SBS PopAsia on official website (View article). Aired on BUD 94.1 radio station in Orlando, FL.

Marketing Content:
BUD 94.1 Fake Love Radio Play Announcement
Fake Love Tee (Black)
Fake Love Tee (Ocean Blue)

Mary, Did You Know? (Music Video for Chinchilla Studios)

Primary Goal: Showcase professional production quality by Chinchilla Studios to potential clients.
Responsibilities:
  • Song arrangement/musical score creation
  • Musician hiring/rehearsal coordination
  • Drum/vocal performance
  • Recording, editing, producing, mixing, and mastering song
  • Album artwork
  • Cover song licensing
  • Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
  • Music video direction
  • Social media marketing (Facebook, YouTube)
  • Audience targeting
  • Radio play coordination
Picture
Significant Results (Facebook + YouTube):
  • Views: 5,600+
  • Likes/Reactions: 70+
  • Comments: 6+
  • Shares: 50+
  • New Followers: 3+
  • Organic Reach: 86%
  • Additional Results: Aired on 103.7 The Rock and BUD 94.1 radio stations in Orlando, FL.

Reflections - EP (Album Release for Lies Behind Your Eyes)

Primary Goal: Introduce Lies Behind Your Eyes to potential audiences.
Responsibilities:
  • Songwriting/musical score creation
  • Rehearsal coordination
  • Drum/vocal performance
  • Recording, editing, producing, mixing, and mastering album
  • Album artwork
  • Cover song licensing
  • Copyright registration
  • Physical CD development
  • Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
  • Social media marketing (Facebook, Instagram, YouTube)
  • Audience targeting
  • Radio play coordination
  • Brand management
Picture
Picture
Significant Results (YouTube + Spotify):
  • Views/Streams: 115,000+
  • Likes/Reactions: 750+
  • Comments: 200+
  • Shares: 450+
  • Organic Reach: 100%
  • Additional Results: Aired on BUD 94.1 (Orlando), 95.7 THE HOG (Daytona), Rock Rage (Internet), and Good N Plenty (Internet) radio stations. Aired on Bolts with the Boys NHL Tampa Bay Lightning podcast.

Marketing Content:
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

Event Posters

Picture
Picture
Picture

School: Integrated Marketing Communications - Media Planning (Final Project)

Assignment: Create a new type of cereal and develop a brand image and marketing materials for different forms of media, including television, print, social media, radio, and e-mail. Through research, determine different media outlets that would be best to advertise the created media on based on your product and determine the costs to do so.

​My Role: Creative Director
  • Cereal box design
  • Character creation
  • Print ad designs
  • Radio commercial (voice of Timmy, recording, editing, mixing, and mastering)
Box:
Picture

Print Ads
:
Picture
Picture

Radio Commercial
:
timmys_escape_from_hunger_island.mp3
File Size: 1921 kb
File Type: mp3
Download File


School: International Marketing - Preliminary Marketing Plan (Final Project)

Assignment: Develop a marketing plan for a 3-in-1 kitchen appliance based on the cultural and economic analyses of the Bahamas.
  
My Role:
  • Creative design for advertisements across multiple media.
Picture
Magazine
Picture
Facebook
Picture
Instagram
Picture
Newspaper
Picture
Billboard

​Home   Artists   Team   Services
Gear   Learn   Policies   Contact
Picture
© Copyright 2020 Chinchilla Studios.
​All rights reserved.