Portfolio

Thanks for stopping by! Below are some of the projects that I've worked on in school and for music artists.

Fake Love (Music Video for Lies Behind Your Eyes)

Primary Goal: Use the virality of BTS's hit song "FAKE LOVE" to reach an international audience, raise brand awareness, and expand Lies Behind Your Eyes's fan base.
Secondary Goal: Showcase professional production quality by Chinchilla Studios.
Responsibilities:

Song arrangement/musical score creation
Rehearsal coordination
Drum/vocal performance
Recording, editing, producing, mixing, and mastering song
Korean language proficiency among vocalists
Album artwork
Cover song licensing
Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
Social media marketing (Facebook, YouTube, Instagram, Snapchat)
Audience targeting
Language translation for Korean markets
Merchandise design

Significant Results (First Week/Lifetime: Facebook + YouTube + Twitter):

Views: 420,000+ / 2,700,000+
Likes/Reactions: 45,000+ / 220,000+
Comments: 8,000+ / 21,000+
Shares: 22,000+ / 100,000+
New Followers: 8,000+ / 50,000+
Organic Reach: 85% / 90%
Additional Results: 600+ new email addresses collected. Shared by SBS PopAsia on official website (View article). Aired on BUD 94.1 radio station in Orlando, FL.

Marketing Content:

BUD 94.1 Fake Love Radio Play Announcement

Mary, Did You Know? (Music Video for Chinchilla Studios)

Primary Goal: Showcase professional production quality by Chinchilla Studios to potential clients.
Responsibilities:

Song arrangement/musical score creation
Musician hiring/rehearsal coordination
Drum/vocal performance
Recording, editing, producing, mixing, and mastering song
Album artwork
Cover song licensing
Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
Music video direction
Social media marketing (Facebook, YouTube)
Audience targeting
Radio play coordination

Significant Results (Facebook + YouTube):

Views: 5,600+
Likes/Reactions: 70+
Comments: 6+
Shares: 50+
New Followers: 3+
Organic Reach: 86%
Additional Results: Aired on 103.7 The Rock and BUD 94.1 radio stations in Orlando, FL.

Reflections - EP (Album Release for Lies Behind Your Eyes)

Primary Goal: Introduce Lies Behind Your Eyes to potential audiences.
Responsibilities:

Songwriting/musical score creation
Rehearsal coordination
Drum/vocal performance
Recording, editing, producing, mixing, and mastering album
Album artwork
Cover song licensing
Copyright registration
Physical CD development
Digital distribution (Spotify, iTunes, Google, Amazon, YouTube, etc.)
Social media marketing (Facebook, Instagram, YouTube)
Audience targeting
Radio play coordination
Brand management

Significant Results (YouTube + Spotify):

Views/Streams: 115,000+
Likes/Reactions: 750+
Comments: 200+
Shares: 450+
Organic Reach: 100%
Additional Results: Aired on BUD 94.1 (Orlando), 95.7 THE HOG (Daytona), Rock Rage (Internet), and Good N Plenty (Internet) radio stations. Aired on Bolts with the Boys NHL Tampa Bay Lightning podcast.

Marketing Content:

Event Posters

School: Integrated Marketing Communications - Media Planning (Final Project)

Assignment: Create a new type of cereal and develop a brand image and marketing materials for different forms of media, including television, print, social media, radio, and e-mail. Through research, determine different media outlets that would be best to advertise the created media on based on your product and determine the costs to do so.

My Role: Creative Director